Effective Date: 01/01/2026

Lead The Way Therapies is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you communicate with us via text message (SMS).

Information We Collect

When you opt in to receive text messages from us, we may collect:

• Your mobile phone number

• Your name (if provided)

• Message content you send to us

• Date, time, and delivery status of messages

HIPAA-Compliant Text Messaging

We use a HIPAA-compliant secure texting platform to send and receive text messages that may contain protected health information (PHI). This platform employs administrative, technical, and physical safeguards designed to protect the confidentiality and security of your information in accordance with the Health Insurance Portability and Accountability Act (HIPAA).

While we take appropriate measures to protect your information, text messaging may still carry inherent risks. We limit the content of messages to the minimum necessary and encourage you to contact us directly if you prefer not to receive information via text.

How We Use Text Message Information

We use SMS communication to:

• Send appointment reminders and confirmations

• Share scheduling updates or service-related information

• Respond to inquiries you initiate

• Communicate important practice-related notices

We do not use text messaging for unsolicited marketing unless you have explicitly opted in.

Consent to Receive Text Messages

By providing your phone number and opting in, you consent to receive text messages from Lead The Way Therapies using our HIPAA-compliant texting system. Consent to receive text messages is not a condition of purchasing services.

Message and data rates may apply depending on your mobile carrier.

Opting Out

You may opt out of text messages at any time by replying STOP to any message. After opting out, you will no longer receive SMS messages from us unless you re-enroll.

Data Sharing

We do not sell, rent, or share your mobile number or text message content with third parties for marketing purposes.

We may share information only:

• With our HIPAA-compliant texting service provider, who is contractually required to protect your information

• If required by law or legal process

Data Security

We maintain reasonable administrative, technical, and physical safeguards to protect your personal information, including protected health information, from unauthorized access, use, or disclosure.

Children’s Privacy

Our services are intended for parents or legal guardians. We do not knowingly collect mobile phone numbers from children under 17 without parental or guardian consent.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or our text messaging practices, please contact:

Lead The Way Therapies
office@ltwtherapies.com
248-719-7002

39300 W. 12 Mile Rd.

Suite 105
Farmington Hills, MI 48331